TikTok Shop & livestream seller
An 8-step path to selling on TikTok Shop: platform policy, product selection, short videos, live room setup, closing scripts, GMV Max ads and order/return handling. Afterwards you can run your own shop or work as a host or live assistant for brands.
Start here
Step 1: Opening a shop, platform policy & banned goods
One short lesson per step, 10–15 minutes on a phone. No sign-up needed.
Hands-on roadmap
Roadmap
- Step 1Lesson
Opening a shop, platform policy & banned goods
Register a TikTok Shop as an individual or household business, verification, fees, categories needing documents (cosmetics, food), banned goods and violations that cost points or block lives.
- Step 2Skill
Product choice, sourcing & pricing
Read trends on Kalodata/FastMoss, pick wholesale sources or go affiliate, and price with cost, platform fees, shipping and commission so vouchers do not cause losses.
Requires: Opening a shop, platform policy & banned goods
No English content for this step yet.
- Step 3Skill
Shooting & editing short sales videos on a phone
A 3-second hook, close product shots, window or LED light, CapCut editing and product links; avoid copyrighted music and false advertising claims.
Requires: Product choice, sourcing & pricing
No English content for this step yet.
- Step 4Skill
Live room setup: light, sound, equipment
Arrange softbox lights, a lapel mic, phone stand, stable internet, backdrop and display table; use TikTok LIVE Studio or a phone and run checks before going live.
Requires: Shooting & editing short sales videos on a phone
No English content for this step yet.
- Step 5Skill
Live scripts, viewer retention & closing sales
Plan sessions by time slot, an open-intro-flash sale-close script, comment engagement and pinning products with an assistant; avoid exaggerated claims that break rules.
Requires: Live room setup: light, sound, equipment
No English content for this step yet.
- Step 6Skill
GMV Max ads, affiliates & reading data
Run GMV Max/LIVE ads, invite KOC affiliates and read GMV, conversion rate and ROI in Seller Center to know which lives make or lose money.
Requires: Live scripts, viewer retention & closing sales
No English content for this step yet.
- Step 7Project
Project: a series of 10 lives for one shop
Schedule, script and run 10 real lives, handle orders, packing, returns and bad reviews; review revenue, cost and lessons after each session.
Requires: GMV Max ads, affiliates & reading data
No English content for this step yet.
- Step 8Assessment
Host skills assessment & finding work
A quiz on policy and metrics plus a scored 30-minute trial live; build a host profile (live clips, figures) to apply to agencies or quote hourly live hosting.
Requires: Project: a series of 10 lives for one shop
No English content for this step yet.
