Facebook ads specialist
An 8-step Facebook ads roadmap: ad policies and category regulations, Business Manager, ad accounts and billing, Pixel and Conversions API, audience targeting, ad copy and video, campaign structure and budget optimization, and reading metrics and reports. Afterwards you can work as an ads specialist at agencies or online shops, or run ads freelance. Suits people who like data and selling.
Start here
Step 1: Meta ad policies & category rules
One short lesson per step, 10–15 minutes on a phone. No sign-up needed.
Hands-on roadmap
Roadmap
- Step 1Lesson
Meta ad policies & category rules
Meta advertising standards, prohibited and restricted content; supplements, cosmetics and healthcare ads must follow Vietnamese rules; no false claims or misleading before-and-after images.
No English content for this step yet.
- Step 2Skill
Business Manager, ad accounts & billing
Setting up Business Manager, business verification, staff roles, linking Pages, Instagram and WhatsApp; payment cards and invoices; two-factor security to avoid losing ad accounts.
Requires: Meta ad policies & category rules
- Step 3Skill
Pixel, Conversions API & conversion tracking
Installing Meta Pixel on websites and landing pages; Conversions API; purchase and lead events; Messenger conversations as conversions; UTMs and reconciling with real orders.
Requires: Business Manager, ad accounts & billing
- Step 4Skill
Customer personas & audience targeting
Building personas, interest audiences, custom audiences from past buyers, lookalikes, broad Advantage+ targeting; location by province; avoiding audience overlap between ad sets.
Requires: Pixel, Conversions API & conversion tracking
No English content for this step yet.
- Step 5Skill
Ad creative: images, video, headlines
Headline formulas, short 9:16 phone videos, a strong first three seconds, real product photos; Canva and CapCut; testing many variants; avoiding text-heavy or rejected creative.
Requires: Customer personas & audience targeting
No English content for this step yet.
- Step 6Skill
Campaign structure, budgets & optimization
Choosing objectives (messages, conversions, sales), CBO versus ABO, the learning phase, A/B tests; when to scale or cut budgets and pause weak ad sets; retargeting viewers and messagers.
Requires: Ad creative: images, video, headlines
- Step 7Skill
Reading metrics & performance reports
CPM, CTR, CPC, cost per message, CPA, ROAS; product cost and ad break-even; weekly reports in Google Sheets or Looker Studio; explaining results clearly to shop owners.
Requires: Campaign structure, budgets & optimization
No English content for this step yet.
- Step 8Project
Project: run a real small-budget campaign
Run a 2–4 week campaign for a real shop with a 3–5 million VND budget: set goals, 5+ ad variants, daily optimization, a results and lessons report; save it as a case study.
Requires: Reading metrics & performance reports
No English content for this step yet.
- Step 9Certificate
Meta Blueprint certification & landing clients
Prepare for the Meta Certified Media Buying Professional exam (or take free Meta Blueprint courses); a portfolio with case studies; quote management fees as a percent of spend with a clear contract.
Requires: Project: run a real small-budget campaign
No English content for this step yet.
Articles
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