Content creator
An 8-step path to becoming a content creator on TikTok, YouTube and Facebook: choosing a niche, copyright and advertising law, ideation, phone shooting and editing, growing a channel, analytics and earning from bookings and affiliate. Suits storytellers willing to post consistently for months.
Start here
Step 1: Niche, audience persona & the rules
One short lesson per step, 10–15 minutes on a phone. No sign-up needed.
Hands-on roadmap
Roadmap
- Step 1Lesson
Niche, audience persona & the rules
Pick a niche from strengths and demand and define your viewer; platform rules, music and image copyright, labelling ads and never promoting false claims or banned products.
No English content for this step yet.
- Step 2Skill
Ideas, hooks and short scripts
Mine ideas from comments, trends and audience questions; write 3-second hooks and problem-solution-CTA structures; plan a weekly content calendar in Notion or Google Sheets.
Requires: Niche, audience persona & the rules
- Step 3Skill
Phone shooting: framing, light, sound
Vertical 9:16 framing, window or LED light, a budget wireless mic and speaking naturally on camera; common mistakes are echo, backlight and shaky hands.
Requires: Ideas, hooks and short scripts
No English content for this step yet.
- Step 4Skill
Editing in CapCut & making thumbnails
Fast cuts, auto captions with spelling fixed, licensed library music and restrained effects; YouTube thumbnails in Canva that read well on a phone.
Requires: Phone shooting: framing, light, sound
No English content for this step yet.
- Step 5Skill
Channel growth & analytics
Read completion rate, watch time and shares in TikTok Analytics and YouTube Studio; A/B test hooks and posting times; reply to comments to build community.
Requires: Editing in CapCut & making thumbnails
No English content for this step yet.
- Step 6Skill
Monetising: bookings, affiliate, contracts
Build a media kit, quote bookings, join TikTok Shop and Shopee affiliate; read brand contracts (usage rights, revisions, payment) and declare income tax.
Requires: Channel growth & analytics
No English content for this step yet.
- Step 7Project
Project: 30 videos in 60 days for one channel
Post 30 scheduled videos on a niche channel, log each video's metrics, find the 3 best-performing formats and produce a sample sponsored video for a brand.
Requires: Monetising: bookings, affiliate, contracts
No English content for this step yet.
- Step 8Assessment
Channel review, portfolio & brand deals
Review your channel on growth and quality, take a quiz on ad law and copyright; finish a portfolio to apply for in-house roles or pitch brand bookings.
Requires: Project: 30 videos in 60 days for one channel
No English content for this step yet.
