Marketplace store operator (Shopee, Lazada)
An 8-step path to running Shopee and Lazada stores: shop setup, marketplace-SEO listings, photos and descriptions, stock and packing, double-day promotions, in-platform ads, review care and profit reports. Suits careful people who like working with numbers.
Start here
Step 1: Marketplace structure, fees, policy & penalties
One short lesson per step, 10–15 minutes on a phone. No sign-up needed.
Hands-on roadmap
Roadmap
- Step 1Lesson
Marketplace structure, fees, policy & penalties
Differences between Shopee, Lazada, Mall and normal shops; fixed, payment and service fees; penalty points, banned and counterfeit goods and tax duties for online sellers.
No English content for this step yet.
- Step 2Skill
Marketplace-SEO listings & variations
Keyword-rich product names, correct categories, attributes, color/size variations and SKUs; duplicate or wrong-category listings get hidden.
Requires: Marketplace structure, fees, policy & penalties
- Step 3Skill
Photos, videos and descriptions that sell
White-background phone photos, cover images in Canva, 30-60 second videos, clear specs, warranty and usage notes, and never reusing other shops' images.
Requires: Marketplace-SEO listings & variations
No English content for this step yet.
- Step 4Skill
Stock, order handling, packing & returns
Manage stock in Excel or tools like Sapo or KiotViet; print waybills, pack against breakage, film packing as evidence and handle returns and refunds on time.
Requires: Photos, videos and descriptions that sell
No English content for this step yet.
- Step 5Skill
Promotions, vouchers & double-day campaigns
Join Flash Sales, set shop vouchers, bundles and free shipping; plan stock and prices for 9.9 and 11.11, checking margins first so sales do not lose money.
Requires: Stock, order handling, packing & returns
No English content for this step yet.
- Step 6Skill
In-platform ads & reading reports
Run Shopee search and discovery ads and Lazada Sponsored; set budgets, read ROAS, CTR and conversion; pause money-burning keywords and keep profitable ads.
Requires: Promotions, vouchers & double-day campaigns
No English content for this step yet.
- Step 7Project
Project: run a store for 30 days
Take a real or sample shop: clean up 20 listings, run a promotion, answer chats and reviews, and at month end report revenue, costs and gross profit.
Requires: In-platform ads & reading reports
No English content for this step yet.
- Step 8Assessment
Operations assessment & job search
A quiz on fees, policy and ad metrics; a practical task fixing 5 weak listings; prepare a profile with the project report to apply or quote store management.
Requires: Project: run a store for 30 days
No English content for this step yet.
